What is Movement anew

Lifestyle diseases are among the leading causes of death for people in Japan, accounting for about 60% of all deaths. However, lifestyle diseases are largely preventable by recognizing and caring for your own emotional needs, participating in regular physical activities and by activating your own self-healing capabilities by consuming safe food products.

Our Movement anew proposes that we not simply rely on medicine and hospitals to treat illnesses, but that we protect our own health and the community's health by focusing on our slogans.

Through eating and environmental decisions, individuals will raise their awareness. And by making the right purchasing decisions, our health and the environment of our communities also will change. Each consumer’s behavior will become an invisible but powerful force that will result in the increase the number of farms producing safe agricultural products, increase the number of manufacturers making safe food products, and finally, increase the number of rivers and lakes that regenerate and become clean... so our health and the global environment also will become better.

The basis of the Movement anew is the trinity of the "Buyer, Seller, Producer" because it can change society through the power of consumption.